Business texting
U.S. carriers require business texting from local numbers to be registered before it’s used (A2P 10DLC). Consent is recorded, and STOP and HELP always work.
AI systems for the work that slips.
Three systems, each aimed at one kind of work: the phone, the follow-up and the paperwork. Each one is set up with your business facts and your rules, connected to the tools you already use, and kept running.
AI Receptionist & Assistant
It answers the phone.
An AI agent that answers, qualifies, and routes — around the clock.
Calls and web chats get answered, day or night. Your assistant greets people with your business name, answers common questions, takes down the details, and sends urgent calls to the right person.
It handles
- Handles calls and chats after hours
- Qualifies and routes to the right person
- Tuned on your real conversations
- Frees your team from the phones
Rules you might set
- Water inside the house after hours is urgent: text the on-call tech.
- Never quote a price. Offer an estimate visit instead.
- Anyone who asks for a person is connected, or gets a callback.
Stays with your people
Prices, promises, complaints and judgment calls stay with your people.
Connects to
- Your business phone number
- Google or Microsoft 365 calendar
- Your job list or CRM
- Text confirmations, with consent
Lead & Quote Autopilot
It follows up on every quote.
Turn every call, text, and form into a tracked quote — automatically.
Every call, text and web form becomes a request with its own number. It sends a quick reply right away, logs it where you keep track of jobs, and follows up until the customer answers. Texts only go to people who agreed to get them.
It handles
- Instant branded reply with a quote ID
- Logged to your CRM or spreadsheet
- Automatic follow-up until they answer
- Nothing slips through the cracks
Rules you might set
- Follow up on day 2 and day 5, during business hours only.
- Stop the moment the customer replies, books or opts out.
- Discounts and price changes need your OK.
Stays with your people
When the customer answers, it’s back in your hands. You set the price and decide what happens next.
Connects to
- Web forms and your inbox
- Your CRM or a shared spreadsheet
- Email and text, with consent
- Your estimating or quoting tool
Ops Autopilot
It does the paperwork.
Automate the internal work your team does by hand.
The copying, re-typing and report-building your team does by hand. Forms and emails get read and filed, information moves between your systems, and the weekly report shows up on its own.
It handles
- Re-keying data between systems
- Document, email, and form processing
- Recurring reports, built and sent for you
- Wired into the tools you already use
Rules you might set
- Nothing posts to the books without a person’s OK.
- Anything that doesn’t match goes to an exceptions list.
- Reports come to you to review before anyone else sees them.
Stays with your people
People review the exceptions and approve anything that touches money.
Connects to
- Your inbox and shared folders
- Your accounting software
- Your job, property or practice software
- Spreadsheets and reports
How every system is built.
The language model is one part of the system, not the whole thing. Around it sit your rules, a short list of things it’s allowed to do, a way to reach a person, and a record of everything.
Hear
Calls, texts, chats, web forms and email come in the way they do today. Nothing changes for your customers.
inputs: phone · sms · chat · web form · email
Understand
A frontier language model reads the request alongside your business facts: services, hours, service area and policies.
context: your services, hours, area, policies
Check
Routing and approvals run as code, outside the model: what’s urgent, who gets which calls, and what needs your OK. What the assistant says is kept to the answers you’ve approved.
routing + approvals: code, every time
Act
It can only do the specific things it’s connected to do: book, log, reply, file. Nothing else.
access: least privilege, per connection
Hand off
Anything unusual, or outside the routine work you’ve approved, goes to a person with a short summary.
escalate: outside approved work → a person
Log
Every request and action is logged where you can review it: call notes and summaries, and recordings only with the caller’s OK. We check it and tune it as part of keeping it running.
log: every request and action
Frontier models, kept current
We build on the newest models from the leading AI labs, the companies working toward superintelligence, and match each job to the model that fits it. Because your rules, connections and records live outside the model, your system moves to newer models over time without starting over.
Why it’s built this way
A model can be wrong and still sound sure of itself. So routing and approvals, like what counts as urgent, who gets the hard calls and what needs your OK, are handled in code every time instead of being left to the model. What the assistant says is kept to your approved answers, logged, and reviewed, and anything outside the routine goes to a person.
Your data, your accounts, your call.
Straight answers about where customer information goes and who can touch it.
Runs on systems we set up and maintain
The automation runs on systems we set up and maintain for you, rather than a pile of separate subscriptions. There’s no stack of per-seat software on top.
The AI step uses a business-grade service
Reading and writing messages uses a business-grade AI service. We don’t pretend customer data never leaves our systems: on the call, we’ll show you exactly which services touch your information, who can see it, and how it’s handled.
Access is set up together
Connections to your phone line, inbox and software are set up with you, limited to what each system needs. We never ask for passwords by email or through a form.
Everything is on the record
Requests, replies and actions are logged where you can review them, so you can see what came in and what was done about it.
Built to the rules, plus two of our own.
Texting, recording and AI voices all come with rules. Here’s how our systems handle them.
Call recording
Missouri and Kansas allow recording with one party’s consent, but California and some other states require everyone’s, and callers can be anywhere. So nothing is recorded or kept as a transcript until the caller agrees.
AI voices
Since February 2024, the FCC treats AI-generated voices as artificial voices under the TCPA, so calls placed with them need prior consent. Our assistants answer the calls your customers make. They don’t place calls.
Follow-up email
Commercial email follows CAN-SPAM: accurate sender details, a valid postal address, a working opt-out, and opt-outs honored within 10 business days.
Two house rules of our own
- The assistant always says it’s an assistant.
- Newlinx never asks for passwords by email.
This describes how we build. It isn’t legal advice; your attorney should confirm the texting and recording setup for your business before it goes live. Sources: FCC 24-17, RSMo 542.402, K.S.A. 21-6101, Cal. Penal Code 632, FTC CAN-SPAM guide, A2P 10DLC overview.
What it won’t do.
You’ve heard a lot of big claims about AI. Here’s where it stops.
Pretend to be a person.
It says up front that it’s an assistant.
Set prices or make promises you haven’t approved.
Quotes and commitments stay with you.
Make judgment calls.
Anything unusual goes to you or your team.
Replace your people.
It takes the repetitive parts off their plate.
Get set up and forgotten.
We watch it, fix it, and adjust it as your business changes.
Straight answers
The questions owners ask most before their first call.
What do you mean by superintelligence?
Superintelligence means AI that can outthink people at almost everything. It’s what the leading AI labs say they’re building, and their models keep getting more capable. When we say “installed,” we mean we put the newest of those models to work on specific jobs in your business: answering calls, following up on quotes and doing the paperwork. As better models come out, we move your systems to them over time as part of keeping them running, so you aren’t stuck on last year’s AI. Your rules and approvals stay the same, and a person stays in charge.
Will it replace my employees?
That’s not what it’s for. It takes the repetitive parts off your team’s plate: answering the same questions, typing the same information twice, chasing replies. Your people handle the work that needs a person, and anything unusual still goes to them.
Will it sound like a robot?
It speaks in plain, natural sentences and uses your business name and the way you describe your services. It also says up front that it’s an assistant. If a caller asks for a person, it connects them when someone’s available or takes a message for a callback.
What if it gets something wrong?
Sometimes it will, and a wrong answer can sound confident. That’s why we keep its job narrow: your common questions, your details and your rules, with everything else set to go to a person. Requests are logged so you can see what came in, and we check and adjust it as part of keeping it running.
Can’t I just use ChatGPT?
ChatGPT is handy for writing an email or brainstorming. Answering your business line, logging every request where your team will see it, and following up on schedule is a different job. It takes a workflow connected to your phone, email and tools, set up with your rules and kept running. That’s the part we build.
Where does my customer information go?
The automation runs on systems we set up and maintain for you, rather than a pile of separate subscriptions. The AI part uses a business-grade AI service to read and write messages. On the call, we’ll show you exactly which services touch your information, who can see it, and how it’s handled.
What does it cost?
It depends on which job you start with and what it connects to. That’s what the free call is for: we find your first quick win and price that one thing, in writing. There’s no stack of per-seat subscriptions on top.
My customers want a real person.
Some do, and they get one. Anyone who asks for a person is connected or promised a callback. The goal is that nobody ends up in voicemail and never hears back.
We’re too small for this.
Small businesses are who we build for, especially when the owner is also the receptionist, the estimator and the bookkeeper. One automation aimed at the task that eats your week can be enough. If your numbers say it isn’t worth it yet, we’ll tell you on the call.
Tell us the one task that eats your week.
We’ll show you a working example and what it would take to automate it, with no obligation.
- A short call, with no jargon and no pressure.
- You’ll leave knowing your first quick win.
- If automation isn’t worth it for you yet, we’ll tell you.
Prefer to call?(816) 788-9555
Prefer email?[email protected]